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BlueCMS
A content and sales platform, a robust CMS, for dynamic and agile businesses: tells your story, reads your real inventory, ranks in search.
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Why businesses ask for it
What you offer is better than your website shows. Your inventory lives in a booking or sales system, your stories live in documents, and your site has neither. Every change is typed twice, search engines and AI assistants can't tell what you offer, and the big marketplaces keep up to 30% of every sale they bring you. A site that sells directly lets you keep more of each sale.
What it does
A robust CMS and sales platform for businesses that change fast, so the site keeps up with you.
- Reads your real inventory from your booking and sales systems (Bokun today), keeps it current, and keeps working if the source is briefly down.
- Tells the story: each experience, product or offer gets its own page, routes, places and audience notes (dietary, accessibility, families), written once and reused everywhere.
- Ranks: structured data that search engines and AI assistants understand, a clean text version of every page, and a check that blocks anything not search-ready from going public.
- Links your channels: Viator, GetYourGuide, Airbnb Experiences and your CRM.
- An AI editor: drafts in your brand's voice; you decide what is published.
- Several brands, one platform: each with its own look, language and audience.
MaturityInternal
Asked forOur site doesn't sell our tours, we re-type everything from the booking system, and we don't show up in search.
Where it stands: In build, with this site you are reading and our own travel brand as its first customers. Talk to us about early access.