Internal
bu-cms
A content and booking platform for tour and experience businesses: tells your story, reads your real inventory, ranks in search.
Let's chatWhy operators ask for it
Your experiences are better than your website shows. Your inventory lives in a booking system, your stories live in documents, and your site has neither. Every change is typed twice, search engines and AI assistants can't tell what you offer, and the big booking platforms keep up to 30% of every sale they bring you. A site that sells directly lets you keep more of each booking.
What it does
- Reads your real inventory from Bokun, keeps it current, and keeps working if Bokun is briefly down.
- Tells the story: each experience gets its own page, routes, places and audience notes (dietary, accessibility, families), written once and reused everywhere.
- Ranks: structured data that search engines and AI assistants understand, a clean text version of every page, and a check that blocks anything not search-ready from going public.
- Links your channels: Viator, GetYourGuide, Airbnb Experiences and your CRM.
- An AI editor: drafts in your brand's voice; you decide what is published.
- Several brands, one platform: each with its own look, language and audience.
MaturityInternal
Asked forOur site doesn't sell our tours, we re-type everything from the booking system, and we don't show up in search.
Where it stands: In build and running on staging for our own travel brand, which is its first customer. Talk to us about early access.