Service
Market expansion sprint
Open one new audience, language, channel or country, measured from day one, before you commit more.
Why clients usually ask for this
Growth at home has slowed, or the season is short, or a whole audience is untapped: adults, groups, tourists, another language. Going after all of them at once wastes money.
How it goes
- Choose one: the audience, language, channel or country with the best odds.
- Adapt: the offer and the message, in their terms. "You don't talk to a child the way you talk to their parent."
- Reach: the pages, listings, partners or campaigns that put you in front of them.
- Measure and decide: go, adjust or stop, on real numbers.
Deliverables
- Pick one target: audience, language, channel or country
- Offer and message adapted to it
- Pages, listings or campaigns to reach it
- Measurement from day one
- A go, adjust or stop decision on real numbers