Service
Custom CMS
When content is your product: a platform shaped around your offer, your brands and your systems, not around a template.
Why clients usually ask for this
Off-the-shelf sites work until your content becomes the product: many experiences, routes, places, audiences, languages and brands. Then every page is copied by hand, data drifts from the booking system, and the plugins fight each other.
What you get
- A model of your business, not a template: your products, places and audiences as real structured content, written once and reused everywhere.
- Connected: inventory and prices read from your booking system, contacts synced to your CRM.
- Several brands, one platform, each with its own look and language.
- Safe publishing: drafts, review, roles, and a check that blocks anything not ready.
From The Lab Kit
bu-cms is our CMS for experience businesses, and our starting point for custom builds.
Deliverables
- Content model shaped around your business
- Connections to your booking system, CRM and spreadsheets
- Several brands and languages on one platform
- Roles, review and publish workflow
- Search and AI-search readiness built in